Visual identity, packaging and pop-up store for refillable beauty and personal care service.
Circla curates and delivers premium, refillable beauty and personal care products from independent brands to doorsteps across the UK.
90% of all single-use packaging is thrown away immediately, while only 9% of plastic waste is recycled. Circla works with sustainable and ethical brands to deliver products directly to consumers, that can be refilled based on customisable replenishment intervals.
We worked with Circla to create a new brand identity to reach out to a generation of environmentally conscious consumers tired of corporate greenwashing. The brand identity was later translated into the design and build of a highly adaptable pop-up retail space in Luton Airport.
“The design team supported us with a range of services including a comprehensive branding identity and the design & build of our pop-up store for Luton Airport.
Not only is their design work exceptional, they are cognisant of managing costs and delivering to expected timeframes. I personally could not recommend highly enough working with them, they are passionate, creative, highly organised and have incredible attention to detail.”
— Claudia Gwinnutt, Founder
“If you love a beauty travel mini but can't justify the price (or the plastic), you need to know about Circla”
— Glamour Magazine
When Circla launched with a pop-up shop selling refillable travel miniatures in Luton Airport we created a layout that would be friendly, open and intriguing to customers in a hurry to catch their flight. The modular display plinths (easy to move and store product in) were topped off with laser etched bamboo and shaded with the Circla colour palette.
