Sunswap are developing zero-emission transport refrigeration technology. 

Getting food and medicine from A to B takes a lot of energy, and keeping it cool on the journey takes even more. Sunswap’s lorry refrigeration technology utilises solar power and adaptive battery capacity to provide a clean and cost-competitive alternative to conventional diesel-powered Transport Refrigeration Units (TRUs), promoting emission free refrigeration and better air quality. 

We created the visual identity of Sunswap’s first TRU prototype, which subsequently raised over £500,000 in crowdfunding in just four days. 

Images courtesy of Sunswap Ltd

The grille - essential for ventilation - became the primary feature of the unit, embodying the new brand identity and differentiating the TRU from other products on the market. Seemingly random patterns of pixels capture the flow of electric current and highlight lines of surface curvature.

The Sunswap team selected a touchscreen display for the Human-Machine Interface (HMI), which was then recessed seamlessly into the body of the TRU to maintain consistent aerodynamic flow. The display provides the driver with real-time information about battery charge level and internal lorry temperature, while withstanding the harsh environment of the road.

“We created the visual identity of Sunswap’s first TRU prototype, which subsequently raised over £500,000 in crowdfunding in just four days.”

We also re-imagined the Sunswap brand identity, inspired by the distinctive octagonal shape of monocrystalline solar cells and the concept of energy exchange in their original logo design.

The pixel element adds a sense of motion and power, and was translated across both digital and physical media.