Branding and visual identity for a ride-sharing startup using local transport providers.
Tandem turns local transport providers into smart shuttles for work, education and more.
On a mission to end transport poverty, tandem uses smart ride-sharing technologies and adapts them for communities outside big cities. We created a brand identity and guidelines for them designed to reflect their open and entrepreneurial spirit. The key user interaction of ordering a vehicle via the app led us to develop a logo mark that could be adapted easily into a map pointer, creating a clear visual connection between the logo and the app.
“We really enjoyed working with Sustainable Ventures Design to reinvent the Tandem brand. Their expertise and advice has made our branding more modern and polished, and we’re really pleased with how it looks. They were easy to work with and attentive to our requests and concerns, and incredibly helpful every step of the way.”
— Alys Jones, Operations Manager
