An engaging new customer-focused website for smart home tech.
AirEx Technologies are a property and climate tech company with a mission to tackle fuel poverty and climate change through novel, cost effective smart home solutions.
They have designed and manufactured the world’s first smart air brick that helps householders and landlords reduce their energy demand whilst managing air quality in homes.
We designed AirEx a new website to help them become more customer-facing, drive new sales and create an easily navigable and understandable walkthrough of what they do.
We also supported AirEx with product development, find out more here.
Custom illustrations in existing AirEx colours help to bring the website to life.
We really felt that some custom illustrations would help to elevate the existing assets and diagrams, and tie the website content together. We created an icon pack, to help illustrate the benefits of the AirEx products, and some simple diagrams to aid the written explanations. Keeping the illustrations monotone with shades from the original orange help to create consistency and brighten up the page.
Customer engagement was the key driving force behind this design, so the user journey was important to pinpoint. We used a light grey and charcoal grey to break up the pages into digestible sections, using white space where needed. The body typeface (IBM Plex Sans) is slightly condensed and has a taller x-height, giving it a technical feel whilst remaining clean and confident.
We created simple GIFs to clearly demonstrate how AirEx works to potential customers.
The Sustainable Ventures Design team has been really helpful, supportive and accommodating during the process and we are so pleased about the outcome!
The new website is so much easier to navigate and we are already seeing increased traffic from customers / visitors.
- Agnes Czako, Co-Founder and Managing Director
